A FIVE-part undergraduate recruitment campaign targeting Gen Z audiences in the U.S. and UAE, designed to drive applications through stronger visual storytelling and attention-led editing.

I developed the visual language and edited the campaign around the existing footage, combining graphic design, typography, motion, transitions, pacing, and compositing to turn the scripts into cohesive short-form narratives.

The creative approach prioritized strong opening hooks, integrated typography, dynamic pacing, and MBZUAI’s existing B-roll to create concise, scroll-stopping content.